Content & UX
- Header, nav, and footer links tested on mobile & desktop
- Homepage hero text and CTAs verified
- PDP: variant selection, media zoom, size guides, trust badges
- Cart: shipping thresholds, discount codes, upsells
- Error states and 404 styled
Resource
Shopify Theme Launch Checklist
A concise, practical list we use before every theme launch. Copy it, adapt it, ship faster.
Performance
- Image sizes optimized (cover vs. contain, lazy loading on lists)
- App bloat check (remove unused apps, defer non-critical JS)
- Third-party scripts behind consent where required
- Core Web Vitals checked on staging
SEO
- Unique titles & meta descriptions for key pages
- Canonical tags on product/collection templates if needed
- Sitemap submitted; robots.txt reviewed
- 301 redirects for URL changes
Tracking & Analytics
- GA4 + Consent mode (if applicable)
- Meta pixel events mapped (ViewContent, AddToCart, InitiateCheckout, Purchase)
- UTM tagging on launch campaigns
- Server-side events (if using) validated
Accessibility
- Semantic headings (H1/H2) and landmark roles
- Focusable, visible outlines; sufficient contrast
- Alt text for meaningful images; decorative images hidden
- Keyboard navigation through modals and menus
Go-Live Ops
- Store settings: payments, shipping, taxes, legal
- Disable password page; enable apps necessary for checkout
- Staging theme preserved; backup taken
- Monitoring in place (real-time analytics & error tracking)
Need a pre-launch audit?
We can review your theme for performance, SEO, and accessibility before go-live.