Our process
A clear path from brief to business impact
The same playbook used by top Shopify teams: strategy, section-first design, performant builds, rigorous QA, and data-driven iteration.
How we work: step by step
Transparent milestones, demoable outputs, and measurable goals.
01 · Discovery & Strategy
We align on goals, customers, and constraints. We audit your current site/data and turn objectives into a pragmatic plan.
- Stakeholder interviews, analytics & tech audit
- KPIs & success metrics agreed upfront
- Scope, budget, and risk assumptions
02 · UX, Content & Design
From IA and wireframes to polished UI. We design a section-first system so your team can build pages without dev time.
- IA, flows, and wireframes
- Design system & tokens (colors, type, spacing)
- Component library & content patterns
03 · Build (Theme, Sections, Apps)
We develop a performant Shopify theme with custom sections/blocks, integrations, and accessibility baked in.
- Liquid + React patterns, TailwindCSS
- Custom sections/blocks & app integrations
- Performance budgets (Core Web Vitals)
04 · QA, Content Load & UAT
Cross-browser/device testing, accessibility checks, and structured UAT with your team before launch.
- WCAG 2.1 AA accessibility checks
- SEO/analytics parity & schema
- UAT plan with tracked issues
05 · Launch
Risk-managed cutover with redirects, monitoring, and rollback plan. We stay on for hypercare.
- Redirects, DNS, payments & tax/ship checks
- Monitoring & error alerting
- Rollback & contingency plan
06 · Optimize & Grow
Post-launch improvements via CRO, performance, and roadmap sprints tied to KPIs.
- Experiment backlog & A/B testing
- Iteration sprints & monthly reporting
- Quarterly roadmap reviews
Typical timelines
- Express theme build3–5 weeks
- Custom theme6–10 weeks
- Shopify Plus / multi-region8–14 weeks
- Replatform + migration8–12 weeks
Timelines vary based on scope, integrations, and content readiness.
Engagement model
- Fixed-scope projects (defined deliverables & price)
- Ongoing retainers for optimization & support
- Hybrid: fixed launch, then retainer for growth
What you get
- Audit & strategy brief
- IA map & wireframes
- Design system & UI kit
- Theme + sections/blocks
- Integration specs
- QA report & a11y checklist
- Redirect map & launch runbook
- Post-launch report
How we collaborate
- Figma (design, prototypes)
- Linear / Jira (sprints)
- GitHub (code, PRs)
- Shopify (Theme, Admin, Plus)
- GA4 + Tag Manager
- Clarity / Hotjar (UX)
- Lighthouse / PageSpeed
- Slack / Email (comms)
Weekly standups + async updates; shared roadmap and demo links every sprint.
QA checklist
- Cross-browser/device testing & responsive checks
- Accessibility (WCAG 2.1 AA), focus states, semantics
- Core Web Vitals, lazy-loading, image compression
- SEO: meta, schema, sitemaps, robots, redirects
- Analytics & pixels parity, events, conversions
Launch checklist
- DNS cutover window & rollback plan
- Payments, tax, shipping, notifications smoke-test
- Redirect map live, 404/500 monitoring
- Performance budget & error alerting enabled
- Hypercare window with daily checks
FAQ
The most common questions we get.
How do we work together day-to-day?+
Weekly standup + async updates. You’ll see work in Figma and a staging theme. We track issues in Linear/Jira and keep a shared roadmap.
What do you need from us?+
A single decision-maker, timely feedback, access to analytics, brand assets, and any required 3rd-party accounts (apps, domains, etc.).
Can you migrate our URLs and SEO safely?+
Yes. redirect map, parity checks, structured data, and analytics continuity are part of our standard replatforming playbook.
Do you offer retainers?+
Yes. Ongoing optimization retainers include CRO, design/dev hours, and prioritized sprint delivery with monthly reporting.